Current booking levels for IFA 2011 pose an exciting challenge for IFA’s coorganizers gfu and Messe Berlin. This year’s IFA has reported growth in all sections and is already overbooked.
Dr. Rainer Hecker, chairman of the supervisory board: “Following on from the success of the 50th IFA in 2010 the show continues to expand. The only limit to IFA 2011 is the capacity of the exhibition grounds in Berlin, which is a good sign that this will be a successful event.”
Dr. Christian Göke: “The halls are fully booked up. The only way now to create extra space is by exploiting outdoor areas, for example by setting up temporary buildings or by using the passageways connecting the halls in completely new ways. These often quite unusual display areas require our exhibitors to be highly creative and flexible, and we expressly offer them our thanks.“
The organizers are confident that IFA will equal the record set by exhibitor attendance at last year’s anniversary edition of the show.
IFA is a global marketplace
IFA is at home in Europe, the world’s largest marketplace, and it takes place at an ideal time to make preparations, along with retailers, for decisive end-of-year sales. This year, retailers and the industry are particularly confident that IFA will boost business.
Jens Heithecker, the director of IFA at Messe Berlin: “IFA’s success is the result of efficiently gathering the global industry, retailers and the media in one place. Here, retailers occupy a central role. For this reason we will continue to work on integrating and interacting even more strongly with our long-standing strategic partners Euronics, EP:Electronic Partner, expert, EKservicegroup and Telering, as well as with new international trading partners.“
Trend of the future – the IFA iZone and IFA eLibrary
The launch of this special section in 2010 was proof yet again of IFA’s pioneering role among the trade fairs around the world. Following the successful debut of the IFA iZone and IFA eLibrary these two sections are expected to grow significantly at IFA 2011. The market impact of iPad and iPhone products and the numerous applications for this family of devices is increasing all time, so that they will be a major attraction for trade visitors and the general public at IFA.
IFA TecWatch
IFA is where the future is. In Hall 11.1 IFA TecWatch will be presenting forward-looking technology for the digital markets of tomorrow.
The research facilities of international industrial enterprises will be demonstrating the innovative potential of brand manufacturers and setting the tone for the trends of the future. Small and medium-sized enterprises will be meeting business partners to discuss future cooperation. For universities and public research facilities IFA TecWatch provides a platform for sharing technological know-how with the industry. At IFA TecWatch joint projects and global standards institutions will be presenting ideas, solutions and concepts for the next generation.
Industry trends
The high speed of innovation in the consumer electronics industry means it is constantly setting new standards. The convergence of television and the internet, media and devices, both 3D and HD, the mega boom of tablet PCs, apps and smartphones, as well as networking in the home and on the move with permanent access to one’s favourite media are the trendsetters in 2011.
The fourth attendance of the household appliances industry at IFA in Berlin is proof that it has become a firm fixture of the show. Its innovative products offer ease of operation, lifestyle, health and wellness for the home. The latest generation features intelligent technology, including internet connectivity and smart grid solutions and excellent ease of operation. It goes without saying that these products are outstandingly designed and are energy and water efficient. Despite consuming less and less resources modern home appliances perform significantly better and are easier to use.
IFAtainment
Return of the Kaiser to IFA
Roland Kaiser and his band are back. His comeback at a live concert on 2 September 2011 in the Summer Garden at IFA is bound to live up to all its expectations – typical Kaisermania! Admission tickets cost 37.00 euros.
The IFA Festival: Die Neuen DeutschPoeten
On Saturday, 3 September, starting at 2 p.m., an ensemble of stars including Clueso & Band, Wir sind Helden, Philipp Poisel, Max Prosa, Bourani and Kraftklub will transform the Summer Garden at IFA into a poetry festival that will captivate the senses. The evening will mark the first and only joint appearance of this new generation of musicians performing in German.
Ich + Ich
Thousands of fans will once again be mesmerized by the tour which the duo is about to begin in April 2011. The concert currently scheduled to conclude the “Gute Reise“ tour will take place on 4 September 2011 in Berlin.
OMD
Andy McCluskey, Paul Humphreys and band members Martin Cooper and Malcolm Holmes will be performing their latest songs and all the OMD classics on 5 September, live in the Summer Garden at IFA.
Additional information on concerts and ticket prices is available at www.ifa-berlin.com. The 51st IFA will take place from 2 to 7 September 2011 in Berlin.
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